The Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things

TitleThe Digital Universe of Opportunities: Rich Data and the Increasing Value of the Internet of Things
Publication TypeReport
Year of Publication2014
AuthorsTurner, V., Reinsel D., Gantz J. F., & Minton S.
Date Published2014/04//
Keywordsgap_evidence, gap_relationships, sg_data_business, sg_data_universe, sg_data_value
URLhttp://idcdocserv.com/1678

Gap Area Study Type:

High-level Gap Areas:

Purpose: 
Investigated size and rate of expansion of the digital universe worldwide in 2013; investigated business opportunities to use data in new ways and extract value from the digital universe
Method: 
Analyzed 60 streams of data comprising the digital universe (11 streams were added to the 49 in the 2007 study); analyzed ways in particular that the Internet of Things is creating business opportunities; developed 5 criteria to identify “target rich” or valuable data in the digital universe; identified information technology prerequisites to being able to take advantage of the value of data; identified business steps enterprises must take to leverage data value