Big data: The next frontier for innovation, competition, and productivity
| Title | Big data: The next frontier for innovation, competition, and productivity |
| Publication Type | Journal Article |
| Year of Publication | 2011 |
| Authors | Manyika, J., Byers A. Hung, Chui M., Brown B., Bughin J., Dobbs R., Roxburgh C., & Institute MK. Global |
| Pagination | 156 |
| Date Published | 2011/// |
| ISBN Number | 14712970 |
| Keywords | gap_evidence, gap_relationships, sg_big_data, sg_data_economics, sg_data_universe, sg_data_value |
| URL | http://www.mckinsey.com/insights/business_technology/big_data_the_next_frontier_for_innovation |
Gap Area Study Type:
High-level Gap Areas:
Measurement Gap Areas:
Purpose:
Examined the potential value that big data can create for organizations and sectors of the economy; sought to illustrate and quantify that value; explored what leaders of organizations and policy makers need to do to capture it; investigated amount of data stored by enterprises and consumers in 2010
Method:
Examined types and amounts of data generated, compute resources, and trends that will drive data growth in different sectors and regions throughout the world; examined the impact of IT on labor productivity, techniques and technologies for analyzing big data, and the transformative potential of big data in terms of efficiency, productivity, trust, profit, and other factors in five domains: Healthcare, Public Sector, Retail, Manufacturing, and Telecommunications; also examined the changes necessary (investments, incentives, skills development, policy development and others) to attain these benefits; specific methodologies to gather supporting data are listed in the paper
